2 Feet Above brand identity
Designing my own brand
Designing my own brand
When working within the design industry creating brands for other clients, it is not too uncommon to put your own brand identity last until you can find the time to do it. It is also one of the hardest things to design for yourself as you have to look deep into your "own" mind to find the essence or hook that best describes who you are and what you do, and also as a designer it can sometimes be very hard to feel fully happy with your own logo design. The simple black and white style fantail and logo contrast nicely with the stylised kauri gum fantail effect as well as showing some of my rendering abilities. It works well as a "nice surprise" on the business card and I have often seen people rubbing the UV gloss kauri gum illustration on the back of the card as if the kauri gum was real.
