Agency: ellen and ellen
The New Zealand company "Vista" help create behind the scenes technology for cinemas worldwide. Once we had created the "brand" look for Vista, we then had the opportunity to apply the branding to several ongoing exhibition stand projects here and overseas, reinforcing a strong brand presence globally. My role was to design each stand according to the space requirements, hardware requirements and at the same time keep the stand looking both modern and practical, incorporating the Vista colours, logo, backgrounds and image graphics.
Mockup visual showing the overall look of the stand
My concept drawings and rendering for the display stands and benches for the Las Vegas Show. Simlar models have now been made in Barcelona and Beijing.
Actual completed stand in Las Vegas
I designed this brochure rack using alternating semi clear shelving which formed a hexangle patterning which mimicked the lighting flare graphics I had created on the large background panels.
My working drawings which detail how the hardware can be incorporated into the fixtures